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As a Creative, Designer, Stylist, & Artist it is my responsibility to unmask the beauty within the mundane and showcase it in a visually striking and comprehensible form.  

I draw upon my foundation and education of the Fine Arts to establish aesthetics, whereas my design background inspires the conveyance of concepts & the perception of beauty.

My design & creative process relies on constantly shifting my focus from the macro to the micro.  The big picture intrinsically dictates how I perceive and relay the use of details (micro.) 

I am inspired by bringing others' visions into fruition & I bring those visions of beauty to life. I believe all things have the potential to be beautiful-- it just requires vision & creativity to bring that to the foreground.

I view myself more as a Creative Collaborator & Consultant versus purely a Designer or Stylist, because I must draw upon my creativity, utilize my skillset to thread the ideas & concepts of my associates into a clear, cohesive completion, & exercise empathy.

In working as a Collaborator I must keep an objective POV in order to ensure the end result is not my vision, but the vision of the individuals I work with, which ultimately becomes our vision. When collaborating on projects in an array of mediums such as fashion, film, print, photography, multimedia, and music, I serve as a sounding board from conception to realization while bringing that vision to life.  

I provide objectivity, feedback, tools, & new ways of thinking-- to best bring a vision to life in the most impactful, beautiful, and comprehensible fashion.  

- Ashley Lake